Understand the exact reasons why customers are reaching out and use this data to drive change and reduce costs related to customer service.
When somebody sends an email saying, "The clock that you sold me came broken, you get that email and your team tags it. There's a tagging system. In Gorgias and all these solutions.
So, you would write product damaged. And that would feed into the software and it could say: "Well, product A, had so many refunds because the damage percentage is up 20%. That's why the refunds were.
So, now I want to look into this and understand why that's happening.