True ROI

You can sell a large number of products and have a high ROAS if you’re offering a 50% discount, but it may be at a negative profit margin.

True ROI is much trickier to calculate when you have a lot of promotions, various discounts, free shipping, etc. because you need to track and analyze the actual cost of the promotions and the actual cost of products sold.

That’s why Conduit makes calculating true ROI easy by aggregating all costs associated with every sale