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marketing solution
23 Jul 2024 08:15 AM

Track ad campaign performance

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Identifying and Evaluating Low-Performing Campaigns

In this use case, we have a dataset that comprises lists of advertising campaigns and their daily metrics like marketing spend.

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Our goal is to identify and track Ad Campaigns with the lowest performance. Let’s have the AI reformat the sheet, to display days, as separate columns:

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Now, our task is to filter the campaigns with 0 conversions in the three days in a row. Click 'Reply' to refine the dataset from Copilot's response and input this prompt

‘Filter the campaigns that have 0 conversions for not less than 3 days’

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Automation capabilities

Now, we aim to optimize this process, enabling AI to automatically check the dataset of interest and notify us about low-performing campaigns via Slack. To achieve this, we would need to create a new Workflow on the corresponding tab:

  1. Drag the 'Ask AI about the dataset' block.
  2. Input the name of the dataset of interest from the Copilot tab.
  3. Drag the 'Create Report / Aggregate' block and choose the source dataset.
  4. Conclude the workflow with either the 'Send CSV to Slack' or 'Send CSV to Email' block.

There you have it – a fully equipped workflow at your fingertips!