Conduit can download data from spreadsheets and aggregate it with data from apps.
Let’s say you work with several different agencies and have a separate contract with each of the agencies. Each contract includes various fees. However, Facebook doesn’t have information about your agency contracts, but it can pull agency names from your Facebook campaigns.
Accordingly, Conduit can actually download ad spend data from Facebook, find the name of the agency, and calculate true ad costs within your spreadsheet.